Posted 2026-06-20 • 4 min read
This week my old friend come to my home and we discussed a new idea of "loops", company brains and personal second brains. Theme was like whats next (provoked by my previous post) and what the value could be generated. Answer for the companies is actually very simple: company brain, agentic ai, integrations. The bigger scale the bigger profits of doing so. Looks trivial honestly, this would happen in year or two or even now. People would object but then companies built from ground up without legacy employee would just mog everyone else. A lot of risk a lot of money highly competitive - everything we like so much.
But what's about consumer? Barely anyone does consumer, even less doing consumer hardware or new interfaces in general. When you talk about consumer ai everyone is like wander around and ask each other whats the MaIn uSe cAsE and in fact there is none. Some people use for memory (of they forgetful), some people use for fun, some people use it for agentic capabilities, many people use it for productivity tasks, many for health and finances. It is looking like more p2p distribution of ideas of what you can do with AI and people start to apply this ideas. Like in the previous post i dont see that ai models would gain excellent capabilities in anything unless model is trained or at least prepapred context for. Big labs is better to train model to include some capability since you dont need to do this at runtime which is very hard to do so for 100m users at all times, wrappers better prepare context and knowledge carefully and try to implement harness that would be sufficient.
So people in consumer try to do: memory, proactivity, entertainment, blatant data harvesting, social, etc. What is all common for this? I think it is the fact that it is a low stakes problems. Therapy would help to process something (which i am not sure that it is even working), memory thing would help me not to forget my daughter bd. But will they help me to actually be a better myself? Abstolutely no. Memory is not something that helps doing so, it is just a one tool for that. Proactivity is just doing things that agent anticipates is needed, it is not helping me being a better me.
So why not set the goal to build one? Make a mission to elevate species using AI. I havent seen anyone trying to formulate like this, for sure apple folks probably talk about this all the time, but they are not going to directly help someone become a better them. This mission clearly filters out people who dont want to change, people who is skeptical or everything, people who want everything to be ready for them. So you want to speak better? You connect Bee, emails, socials and agent can learn patterns and help. You want to navigate corporate live better than your peers and get on top of everything - do the same and agent would work with you analyzing and helping understanding and doing specific actions. Meanwhile this would build a marvelous dataset of people desires, which you can then use to do a better decisions and make a better service for everyone involved. Add a real humans in the loop and connect specialists. More people happy -> more data -> more people happy.
So far i have seen similar ideas but in a very limiting form, most often ended up only being a words not moving to the target, another ones are being only an esoteric way of things where you shouldnt provide results, many people were dreaming about this, but i have never seen people trying to elevate an individual and build tool specifically for this. I guess it might be a good idea to build.
@ex3ndr@ex3ndr@founders@ex3ndr